Traffic Exchanges

The main essential ingredient needed to make money online is to get a lot of
traffic. This is true whether one is selling their own products or doing
affiliate marketing.
Traffic exchanges can be a excellent way to get a large amount of traffic to
a website. Traffic exchanges work on a credit system. Members of an
exchange earn credits for every site they visit and use those credits to get
visitors
to their sites. One big drawback of traffic exchanges is
that the sales conversions rates from them are very low.
There are a couple of reasons for this. First of all the traffic from most
exchanges is not targeted to any categories. Secondly the traffic from
these exchanges is from other website owners who are mainly interested in
getting credits and traffic to their own sites and usually aren't very
interested in the sites they visit while using
the exchanges. There are couple of good ways traffic
exchanges can be used to make money though. First of all traffic exchanges
are good for using lead capture pages.
Frequently those who use exchanges to promote multi level marketing programs
can be successful because of the lead capture pages that most of those
programs use. Secondly since users of traffic exchanges are trying to get
traffic and visibility for their sites any site that has to do with website
promotion and traffic will do well.

There is one exchange in particular that I like to use.
Traffic swarm is more targeted than most exchanges. When you sign up for
trafficswarm you select categories of sites you have interest in. Secondly
traffic swarm isn't just an exchange it's a whole network of other websites.
When traffic swarm lists your the links show up on many of the thousands of
other sites in the traffic swarm network.
Traffic swarm also has their own search engine that's also on many other
sites in their network that will show your
links in the results of searches. There is also a pro
membership that traffic swarm offers which increases the
level of traffic. Traffic swarm is an example of "viral
marketing". Which means that the more you use their system the more traffic
they will send to your site.

The ads that are put on traffic exchanges are very important. Ad titles and
descriptions that are compelling will help increase sales conversions and
get more clicks.
The ads should be very specific about what the website that is being
promoted is about and include clear benefits of the website or program to
the exchange surfer reading the ad. Traffic exchanges can be used
successfully with the right website and ad to create more traffic and sales
and are an exellent resource for promoting a website on a shoestring budget.

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Aaron Ballantyne owns a blog with useful information and links to resources
about traffic exchanges. To learn more go to:
http://ajballan.typepad.com/traffic_exchanges