Objectives And Obstacles: Online Marketing

"Do not make the mistake of treating the Internet as if it is simply an
advertising medium. The Web has more in common with the telephone than
print." - Peter DeLegge

The Internet is a means that many use to communicate everyday.
Unlike the phone, the Internet ads a visual sense of communication and
allows for the spread of consumer-based information. Because the premise of
the Internet is communication website owners need to ensure a level of
interactivity with visitors.

"Your Internet business strategy should be an extension of your company's
existing business strategy and well-integrated with everything your company
does off-line." - Peter DeLegge

Websites do not need to be somehow set apart from the functions of brick and
mortar stores. The very things you do in-store should also be reflected
online. Some netrepreneurs believe that an online store needs to be
different from their storefront. You will be better served if you make the
web an extension of your show room with the added bonus of client
connectivity on both fronts.

"Most corporate Web sites are horrible about responding to email inquiries,
don't let yours be one." - Peter DeLegge

If a client leaves a voice mail you will likely find it important to return
the phone call. In the same way emails should elicit a committed response.
We may find it easier to simply ignore the large volume of email we have in
our accounts, but the truth is emails represent either existing or potential
customers. We do ourselves a disservice if we refuse to respond.

"The Internet provides a great opportunity to provide your target markets
with high quality intellectual capital that can help position your company
as a thought leader in the minds of your target markets." - Peter DeLegge

You know a significant amount about your business and the products and
services you provide. A series of 'intellectual capital' articles cab be an
important contribution to your visitors.

When you place educational articles optimized with keywords or phrases you
contribute to the understanding of your business while improving your
ranking on search engines.

"Keeping up with the rapid changes of Internet marketing is a full time job.
Find an expert and use him or her." - Peter DeLegge

If you find it difficult to manage online marketing on your own you can
always seek out a professional to assist you in reaching your online
marketing objectives in a way that provides adequate return on your
investment (ROI).

About The Author: Scott Lindsay is a web developer and entrepreneur. He is
the founder of HighPowerSites and many other web projects. HighPowerSites is
the easiest do-it-yourself website builder on the web. Get your own website
online in just 5 minutes with http://HighPowerSites.com at:
http://www.highpowersites.com