Make Money With Google Adwords

The most important thing you need to make money online is getting targeted
traffic to the website that you want to promote. Targeted traffic is just
people who are interested in what your website is promoting. The best way I
know of to get targeted traffic fast is google adwords.
When you use google adwords you pay for every visitor that clicks on your ad
and goes to your site. This is generally known as pay per click or ppc
advertising. There are also many other ways for other people doing
affiliate marketing to earn commissions but the fastest way to get started
is using adwords. This can also be the easiest way to lose
money fast if you don't know what your doing. The best
resource to learn about using google to make money online
in my opinion is Google Cash. Another great source of
information is Adwords Miracle. Now I would like to share some tips for
getting the most out of google adwords.

1. Start off keeping bids very low. Better to have fewer clicks and sales
than to lose a lot of money.

2. Turn off content match. It doesn't convert to sales well. If you do
decide to have content match on keep content bids very low (1/3 of search
bids or less).

3. Keep daily budgets low. I recommend $5 a day at most starting a
campaign to see if it will be profitable.

4. Instead of advertising on google everywhere think about targeting
certain countries. It saved me a lot of money once I started targeting my
ads to certain countries.

5. Break your ads up into small groups and make separate ads for simaler
keywords.

6. Put [brackets] around your keywords. You will get
fewer clicks but your keywords will get matched exactly by
google. If you don't use brackets you ads could show up
for keywords you might not want google to match on.

7. Test different ads. Google will give preference to ads that get
clicked more often and the ads will get clicked more will cost less per
click. Keep the ads that do well and the ones with low clickthrough rates
should be deleted.

8. Your keywords should be well chosen and specific.
General keywords like music will get you a lot of traffic but won't convert
to sales as well as specific keywords.

9. You can have google place your keywords right in your ad titles for you
automatically. It's called dynamic keyword insertion. Basically when you
make your ad title you type in {keyword:default}. In place of default you
put a title to use when your keywords are too long for google to put in.
Dynamic keyword insertion is a powerful tool that will get more
clickthroughs for your ads and higher conversions to sales. The only
drawback of dynamic keyword insertion is that the price per click increases.

10. If your clickthrough rates on your ad campaigns aren't at least 1% I
would recommend changing the ad or deleting certain keywords in the ad group
with a low clickthrough rate. The higher your clickthrough rate the better
your ad is performing and ad costs will be less.

11. The more you can think like people who are searching for the products
you are promoting the better you will be able to make your ads and keywords.

12. The tricky part of adwords is that you want your ads to stand out and
get people to click on them but at the same time there are also people you
don't want clicking your ads. First thing you want to discourage are
"freebie seekers". These people will click your ads thinking they will get
something for free and will never buy anything from your ads. To discourage
freebie seekers I recommend doing 2 things. First of all you the word free
should not be put in an ad. Secondly you should put the price of the the
product you are promoting in the ad, preferably right
in the title. This will drive up your per click costs and
give you less traffic but you will get the traffic that's more serious about
buying the product your'e marketing.

13. Whenever possible ad campaign performance should be tracked to see how
your ads and keywords are performing.
Google provides a publisher id number that can be used with many affiliate
programs. When you include your publisher id in the url that you send your
traffic to you will get back inportant information such as which keywords
are getting the sales, what your sales conversion ratio is and cost per
sale. this ad tracking information can be used to increase profits on your
campaigns by allowing you to delete keywords that don't make any sales.

14. I've found that advertising on google exclusively and not on the entire
google network has brought the greatest return on my campaigns.

Advertising in google adwords can be a great way to make money online. If
you own a website another way of making money with google is to put their
ads on your site through the google adsense program.

----------------------------------------------------
Aaron Ballantyne owns a blog with useful information and links to resources
about making money with google adwords.
To learn more go to:
http://ajballan.typepad.com/make_money_with_google