Lucrative List Building: The Squeeze Page
Most internet marketing professionals agree that if you don't have a list,
then you don't really have a business. Building a lucrative list is
essential to your success. A customer list is the greatest asset of any
business. In internet marketing, your customer list is your personal gold
mine.
After you solve the problem of generating traffic to your website, it then
becomes necessary to capture the name and email address of your visitor so
you can build your own customer list. If you fail to do this, your business
will fail.
It's amazing to me how many people spend a ton of effort and money on
getting visitors to their site where they pitch a product in hopes of
getting a sale and then fail to capture their visitor's name and email
address.
You must focus your attention on building your list instead of on trying to
make your initial sale. Remember, only 1 in a 100 people is going to buy
your product after arriving at your website. You must capture the other 99
people's name and email address so that you can show your product(s) to them
again in the future.
There are a few techniques you can use to capture your visitor's information
and build a lucrative list. Here are the three "biggies" which are the most
effective:
1. The Squeeze Page
2. The Pop-Up, and
3. A Simple Opt-in Form
The best method to use of the three ways to build a list is the squeeze
page. A regular opt-in form might get a 10% to 20% opt-in rate, while a
squeeze page is more likely to produce a 20% to 40% opt-in rate of the total
number of visitors who arrive at your website.
A squeeze page is a web page with only one purpose: to capture the
information details of your visitor. The squeeze page is different from
using a pop-up or normal opt-in form because you don't allow your visitor
access to your website unless they give you their name and email address,
and/or other details.
Therefore, a squeeze page must "sell" the benefits of your website to your
visitor. A good squeeze page must have a strong benefit driven headline to
grab the reader's attention, some bullet points outlining the benefits of
your website, and a call to action.
The best squeeze pages are not long. Do not make your visitor scroll down
the page to opt-in. Other best practices include placing your photo on the
page, make bold every other bullet point, and put a box around your "call to
action" which is merely your opt-in form. Tell the visitor exactly what to
do in no uncertain terms.
You must provide enough information to entice your visitors to leave their
name and email address. Use good copywriting and sales techniques to
"squeeze" your customers into joining your list. To ensure that people
opt-in, you usually have to bribe them.
Offer some kind of free gift to bribe your visitor. A short report, a
mini-course, a subscription to your newsletter, or an audio or video file is
usually enough to get your visitor to join your list. In your call to
action, be sure to let your visitors know that they will be given their free
gift immediately after clicking the "submit" button located on your form.
Just a note here: You will not be sending your customers to your web page
immediately after they enter their information details. Instead, you will
send them to your "One Time Offer"
page which is the subject of one of my other articles in this series of
articles on list building.
Newbies are often afraid to use a squeeze page. They think that not enough
people will choose to opt-in to their list. It's true that you will need to
write convincing copy and you will have to offer a valuable gift to get your
visitor to opt-in. But you need not worry about visitors who don't choose to
opt-in. If your visitors are not even interested enough to give you their
email address, then they probably won't be interested enough to buy from you
either.
About The Author: William Perkins writes about how to start an online
business, affiliate marketing, and making money online.
He has packaged what he knows into a new Affiliate Marketing Handbook. You
can get the first 35 pages of the handbook for free when you opt-in at his
website.
http://www.BigWillySite.com
