Saturday, December 16, 2006

10 More Secrets and Tips for Writing Better Solo Ads (Part 2)

Here are 10 more secrets and tips for writing a better 'Solo Advertisement'.
This is part 2 of 3 articles that should be very helpful with improving all
your advertising.
This article will get into more advanced secrets and tips.
But remember to write great ads all of these tips need to be a part of your
ad writing process.

1) Don't use a pre-written ad - Write your own advertisement, don't use the
one's in your affiliate programs, everyone has seen these a hundred times.
And they don't work very well anymore. Also make sure you don't use the
affiliate's subject line, because it will get deleted by just about everyone
who looks at it.

2) Is it expensive - If it's expensive this may be good sign. But not always
you have to be careful with this one.
If #3 is also true then you may have found a winner. Don't be afraid to buy
expensive ads. You may find an excellent ezine that really expands your
business.

3) Do you have to wait - Another good sign is if you have to wait 3 or more
weeks for your ad to be submitted. Maybe it's because everyone else is
placing productive ads there.
But you won't know for sure unless you try them yourself.
And don't forget to test and track your ad.

4) Use smaller ezines - Test your new ads in smaller, less expensive ezines
to save money. Then when your ad is successful you can try larger, more
expensive ezines.

5) Look for sales - Look for ezines that are having sales.
(2 for 1) (3 for 1) Especially ezines that have performed good for you in
the past. The more times your ad is shown the more sales you should make.

6) Run your ad again - Place your successful ad in the same ezine as soon as
possible. You should keep running your ad as long as it's making a profit.

7) Use a call to action - Include a call to action. After you've caught
readers' interest and clearly presented the benefit you're offering, tell
them how they can act to receive that benefit immediately

8) Have more links - Have more than one link to your website. By having more
links your prospects will be able to go to your website whenever they are
ready to buy. What if they read your first 2 paragraphs and they're sold on
your product but there isn't a link to your site? So they keep reading your
ad and maybe they change their mind and decide not to buy your product right
now. You just lost a sale. Make sure you have enough links to your site.

9) Take a break - After you have your advertisement written and it looks
pretty good, put it away. Then after a day or two read it again and make any
small changes it may need.
And you can always tweak your ad whenever you like.

10) Sell other products - When you find an ezine that is profitable, you'll
want to keep on promoting additional products. Why stop if you have a good
thing going. Write another similar ad for an affiliate product or resale
rights product. This second or third product just may do better than the
first one.

You should almost be ready to start writing your own advertisements. But
before you do make sure you read the last article in this series because it
has even more advanced secrets and tips. It'll also give you a better
understanding of how to create great advertisements.


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Duane Marx has written several internet marketing articles.
Be sure to visit his website 'Proven Ad Secrets' at:
http://tinyurl.com/ycg4tq to learn more about improving all your
advertisements. Imagine sending all your ads to places with proven results!

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