The Power Of A Press Release

Over the weekend I wrote a press release. I used the following headline when
I first submitted, it was sent back as being to much like an advertisement
so I had to redo it.
Actually I have to redo it several times, before it was accepted.

Finally it was accepted, and the results have been phenomenal. I have
already had over 3500 views and the release has been picked up by 70
different news services in the first day.

I would highly recommend that anyone looking to get exposure for their
product or service consider doing a press release.

Here's the original headline I used, "Construction Worker With No Business
Experience Makes $60 Million Dollars Online".

They sent this back and said it too much like an advertisement, so I rewrote
the headline. The new headline I used was, "Online Training Service Set To
Launch January 2, 2007".

That worked like a charm. After I submitted the release, there was an
immediate swarm of activity. I was able to login to my account and watch the
stats in Real Time. It was exciting to see the amount of times that people
were looking at my Press Release, and how many times it was being picked up
by different News Desks.

The release was all about the impending launch of a new Online Training
Service called The Affiliate Community.

After the headline, you need to write a brief synopsis of the release in 125
words or less. Then you write the body of the release where you tell about
the who, what, when and where of your story.

Then I went on to describe the service in detail. And in way it was really a
subliminal sales letter. But it was structured correctly as a release.

At the end they allow you to put your contact information and the URL.

What was really interesting about this is that I had put audio on my home
page. The audio is auto start, so it immediately starts playing when someone
hits my home page.

And in the release the press release service frames in your home page. As a
result, when someone went to look at my press release, they were immediately
greeted by my audio.
So in reality I had created a talking press release. It was cool!

I was so impressed with the results that I plan to do a press release at
least once per day.

It was exciting to login and see the response, and how quickly it was picked
up. Once again I would highly recommend using a press release as a way to
generate traffic to your web site.

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Steve Renner, Marketing Director, The Affiliate Community
http://www.affiliatecommunity.com Click here to Get $1,000 of Free Training
and Resources Now