Hype In Online Business

Once upon a time when Earth did not commercialize the internet invention,
someone published an ad in a national newspaper saying "Send Me $1 and I
will show you how to become a millionaire"

People from all the over the place sent their $1 dollar bills waiting to get
the secret recipe to become millionaires. A few weeks later they received
the following note "Repeat what I have done and you will become a
millionaire. I have just become one from the same ad you responded to"

I believe that this person has set the ground for most of today's business
ideas that we find on the internet. The idea includes all the usual hype
that we read in many sales letters
today:

1 - A simple task that does not require much of your daily time.
2 - A simple system to copy.
3 -No sales
4 - No phone calls
5 - No sponsorships
6 - Takes 30 minutes to implement.
7 - You can repeat it as many times as you want
8 - Start earning thousands within a couple of weeks
9 - A minimum investment

As you can see that the idea and the copy did not make a single lie, yet do
you think that the ones who received the note appreciated the clever
business idea?

I am sure that their disappointed was great although their loss was one
single dollar. Now that person was lucky since he did not want to make a
business out of this idea. It was a hit and run operation.

The online business world today acknowledges the fact that such an activity
is completely unacceptable. But the contradiction between what is known to
be as unacceptable and what we are seeing actually happening even from some
of the prominent names in the industry is very evident.

We are still seeing messages such as "Start earning immediately," "Start
cashing within a couple of weeks." I know that many will have examples of
people who actually hit gold within days of their experience, but can we
actually take those experiences and make the audience expect such results
for any person who ventures into online business.

Today e-mail inboxes are full of messages regarding the importance of
building lists. We all know that this activity alone does not happen either
over night or in a couple weeks.
So how can we start suggesting to a new person that he/she should be
expecting to earn money within days?

The funny thing regarding the List Building sales letters is that they are
now promising that their systems would help generate massive lists within
days as well.

The Mortar and Brick business world is struggling today to become customer
centric organizations. Yet all they do is concentrate their resources on
developing efficient processes for cost cutting purposes without any
consideration to the customer. The dilemma that the offline business world
is living today with regard their truthfulness in becoming customer centric
organizations is manifested in the online business arena through the wish of
avoiding hype.

What I cannot understand is that every single person who is involved in
online business is aware of the negative bottom line effects that hype has,
still they cannot avoid being involved at least partially in providing hyped
promises.

Whether selling to the end user or encouraging affiliates to sell products,
a hyped message will dramatically affect business continuity. Therefore, the
online business today has a void for a combined offering that has both a
solid product/program and realistic and hype-free promises and claims. The
first to fill this void will reap huge benefits in the online marketplace.

A well established name in online business will have a better opportunity at
filling this void and reaping the benefits than a new person who is still
starting in this marketplace. Yet the challenge for those who are well
established to change their ways from partially hyped messages to a complete
hype-free environment is tremendous. Accordingly, someone who is new to the
industry but committed to providing a consistent and continuous hype-free
messages, might be able to surprise the well established.

I hope that this article does not come across as an accusation to prominent
online business people that they are promoting hype, yet it comes as a red
flag to all involved in online business who are shaping the environment and
culture of this marketplace.

About The Author: To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.BusinessFountains.com