How To Build Your Opt-In List

Before revealing the tricks of the trades, there are a few myths and
fallacies that need to be cleared up. These common marketing misconceptions
could be obstacle to you profiting from your online business.

Email marketing is one of the most cost effective marketing methods today
because virtually everyone uses email. When you are filling out various
forms for processing different transactions online your email address is
always required.
A person without an email address is like a person without an online home,
which is inexcusable for someone in this generation.

Direct Email marketing (Spam) campaigns can offend a lot of people. The
secret way around this problem is through permission-based marketing or
Opt-In.

The Real Deal with Building an Opt-In List

Here's how you can benefit from the power of email marketing campaigns -
building an Opt-In list.

Building an good Opt-In list is not a cake walk for everyone, particularly
for the uninformed. Here is a rundown of tips on how you can succeed with
Opt-In Email Marketing.

1. Strategic Data Collection

Capture the email address from your site visitors. This will help you to
build your business and make sales skyrocket. There are several tactics you
can use to make people voluntarily provide you with their personal
information. This will make it easier to get higher conversions.

Ask only for the Opt-In, with their first name and email addresses.

2. Good Implementation

The old saying holds true - 'action speaks louder than words'. This easily
translates to the difficulty people have when they go to executetheir email
marketing efforts.

There are various methods, often low-cost, around to help you build your
Opt-In database.

Tracking your email marketing results is important. You can use special
software to handle this aspect of your marketing. This will help you to keep
track of where your Opt-Ins are coming from.

The following are the most widely used methods to leverage your Opt-In
campaign without overspending:

1. Use a Squeeze Page.

This is an excellent tool for data collection and can providing you with
fresh leads. Offer a Bribe, or Free Offer in exchange for their email
address. Use forms that collect your visitor's name and email address.

2. You can use of print ads, brochures, TV, radio and direct mail.

These are the more traditional ways of marketing that still work to generate
traffic to your site. You may want to ask for signups for email services.
Make your website more visible through these media. Offering a free
newsletters and or a free product or service can work to get the email from
your visitors.

3. Maximize your sales force.

An Affiliate Program can help you to benefit more from your email marketing
campaign. Affiliates people with proper training on how to attract visitors
can help you to get more Opt-In subscribers. 4. Don't make your point of
sale confusing.

Forms for signup located at the right spot on your Squeeze Page and other
high-traffic pages can be very excellent ways for your business to collect
email addresses.
Notification of upcoming sales or some free bonus can be enough to coax them
to supply you with the information you need.

5. Conferences or trade shows can work, too.

Using Offline techniques can work well and should be used in addition to
Online Methods. Giveaway offers or entries in a contest are a great
incentive for people to volunteer their contact details.

These tactics should be applied with caution and you should focus on earning
the trust of your Opt-In list instead of simply collecting data for your own
benefit. Always make sure that the forms and other methods that you use will
not be too difficult to use for the subscriber. You don't want people to not
be annoyed during the sign up process.

Armed with this information, you can't go wrong building your opt-in list!

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Steve Renner, Author, Marketing Expert and Marketing Director for The
Affiliate Community http://www.affiliatecommunity.com Get $1,000 in FREE
Training and Resources.