How to Drive Traffic to Your Website Part 04

Dynamic content is defined as that special something extra that keeps
visitors coming back for more and makes your site more interesting. Dynamic
content might be things like a message board, search box, polls, RSS feeds,
and other fun extras. However, don't get carried away. If you have quality
content on your site, only a few pieces of dynamic content are all that's
necessary.

Buying Ad Space

Another effective way of driving traffic to your website is by purchasing
advertising space. You can purchase ad space at a wide variety of places.
For example, you can use the Google Adwords program. With Adwords, you bid
on search terms and positions. When someone performs a Google search,
they'll see the sponsored site adds on the right hand side of the screen.
These are Adwords ads.

You can also buy banner ads on popular websites. Another great place to
advertise is on blogs. There are thousands of popular blogs out there that
can showcase your site ad for a fee.

Then there are ezines, which can also be great places to purchase ad space.
When advertising in ezines, go for text ads rather than banner ads. It's a
scientifically proven fact that people are learning to overlook banner ads,
making them less effective than a simple text ad. One handy method of
getting your site ad in ezines is to write for them. Often, ezine owners
will trade you a little ad space in exchange for your article.

While purchasing ad space can certainly be an effective way to bring
visitors to your site, let's examine some tactics that may not be so good.

One of them is buying credits at traffic exchange sites.
These sites are usually looked down on by search engines, because it's like
forcing traffic. Plus, the traffic you're getting is coming from other
people who are only clicking through sites so that they can earn their own
credits. What happens is a vicious cycle. Not only do you not get quality
traffic, your site could get penalized or dropped by search engines. So be
sure to steer clear of any site that guarantees you traffic in this way.

Now let's take a look at yet another way to bring visitors to your site --
with a press release.

Writing a Press Release

Press releases are basically announcements that are distributed to
journalists, newspapers, websites, and periodicals. When writing a press
release, keep the point of view in the third person and write an
attention-getting yet informative article about your site and what it has to
offer. To get your press release out there, try a site like prweb. This is
not by any means the only press release site out there you can use -- with a
simple search you can find lots of places to submit your press release.

Then, there's the option of starting your own affiliate program. Let's take
a look at how an affiliate program can bring quality traffic to your site:

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Steve Renner
Author, Marketing Expert
Marketing Director
The Affiliate Community
http://www.affiliatecommunity.com