Free Article Content Explained

Creating successful website articles takes a sharp marketing mind. It also
requires top-notch writing skills. So, what happens if you just don't have
everything it takes to make your website a success?

Some webmasters use free article content to entice visitors and turn a
profit. Free article content is available on a number of directories, and is
a valid service for those who lack the time or talents to write their own
articles. It can also be a feasible option for those who have just started
working as an affiliate for several companies, but lack the funding required
to build niche websites to entice visitors.

Free article content is often the only option for those who are running a
website on a minimal budget. It is not, however, a good choice for
effectively building your website or creating revenue. There are a number of
ways that free article content can actually be detrimental to your
business-building efforts.

Search Engine Exclusions
If your website contains the exact duplicated content as other sites, search
engines will tend to skip over it. The more sites that share your free
article content, the less likely it will be that you achieve good search
engine rankings. It is essential that your website receives good search
engine rankings in order to entice visitors to click on your affiliate
links. If you cannot get visitors, you will never make a profit. Your first
priority should be to work on the search engine optimization of your site so
that you will eventually be high enough to ensure a good number of
customers.

Getting Visitors to Commit
Boosting your site high on search engine result pages and acquiring visitors
is hard work, but it is unfortunately only half of the battle. You must be
able to convince those visitors to click on your affiliate links. If your
visitors see the same free article content that they have already seen on a
multitude of sites, they'll be less likely to click on your links. People
want to see unique perspectives, and tend to purchase goods or hire services
from those they view as subject experts. If your content is simply a
duplication of the same material on other sites, you'll be exposed as
someone who falls back on another person's efforts. Your readers may view
you as not knowing what you're talking about, and you'll lose credibility as
being knowledgeable about your product recommendations. This will reduce the
number of website visitors who will be willing to click through and spend
money.

Author Bylines
Most free article content is only given to you if you agree to place the
author's byline under the article. Failure to follow the stipulated rules
can bring penalties. Most author bylines include website links, so this
poses another problem. If the article is especially intriguing, there is the
strong possibility that the reader may click on the author's byline link
rather than your affiliate links. Of course, authors only contribute free
article content as a means to expose their own names and links to the public
eye. In using this type of content, you may be shooting yourself in the foot
and losing possible profitable website visitors.

Most websites are in place for the purpose of making money.
Using free article content is a quick and easy way to pad your site with
material, but it can be detrimental to your financial goals. Novice website
owners often find it the only option; but if you have the funds available
you are much better off hiring a writer to prepare original material.
Another option is to write your own articles, begin making a profit, and
then spend the resources on a professional writer.

Everyone is more comfortable buying a product or hiring a service from
someone they deem to be an expert. Using free article content can be a
feasible option for beginners, but don't give your readers the opportunity
to see you as anything short of professional.

About The Author: William Davis writes for several popular web sites,
especially http://tasup.com and http://fidew.com