Thursday, December 14, 2006

Traffic Building

Are you stuck in a rut when it comes to marketing your website on the
Internet?

The success of your website, either for business or pleasure, depends
entirely on the people who visit it. If you don't market your website, then
you might as well be "a needle in a haystack".

The World Wide Web is a vast, almost endless virtual world, and the amount
of people competing for the same traffic is immense.
So if you aren't spending the time to market your business effectively, you
might as well close up shop because if no one can find you, then there isn't
much point.

If you need more traffic, here are 5 ways you can work on building it.

Articles: Write articles that relate to your website, and submit them to
free content sites like ezinearticles.com. If you're not good a writing
articles, hire someone to do it for you. There are literally hundreds of
places where you can submit your articles to for free, and they allow you to
include a byline. Your byline may contain information about you and your
business, but make sure that you include your website URL so that readers
can easily click on it to find out more.

The point behind free content sites is so that publishers of email
newsletters, websites, and even print material can search and find articles
to use in their publications. The rule is that they must include the
author's byline, and that is how it benefits you. Wherever your work gets
used, it will include a link to your website.

Press Releases: No matter what type of website you have, you can benefit
from the use of press releases. Use a press release to share and announce
what is going on with your website. Are you having a special sale, or
hosting a fundraiser, whatever it is, write up a press release and submit it
to both online and offline sources. Don't forget to include your website
address and contact information.

Blogs: These have become very popular on the Internet and more and more
website owners are creating one. Use yours to share information or new
resources that you found useful. You can also write about contests,
freebies, and new products or services. This is also a great place to meet
potential clients and customers. Don't forget to use your affiliate link
when referring others to another's businesses web products and services.

Email Newsletters: Though e-newsletters are commonplace on the Internet,
there are still some website owners who've yet to get on board. Signup for a
program, and get that subscriber signup box on your website today.
Newsletters are a great way to stay in touch with new and old customers. It
reminds them that you still exist, and they are bound to go back to your
website because of it. Remember to offer informative articles along with
your promotions and announcements.

Freebies: No can pass up something that is completely free.
Write an ebook about your business and give it away. Include links to your
products, services, and affiliate programs in it.
Offer free shipping, free gift wrapping, buy one, get one free, offer a free
gift with purchase, give away discount coupons with their first order, and
the list goes on. Whatever your website, there will be something you can
offer to your customers for free. It will give them a gentle push towards
clicking that order button, not to mention how many people they will mention
their "freebie" too.

These may all seem like common, small marketing steps, but they really do
work. If you're willing to spend the time and make the effort to do them,
you will see the benefits in the form of website traffic.


About The Author: This article is the property of http://www.surchme.com/

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