Tuesday, November 14, 2006

Some Do's And Dont's For Getting Started With Affiliate Marketing

Affiliate marketing has to be one of the quickest, and easiest ways of
making money online. As an affiliate marketer, you don't need to create
products, you will be selling other peoples. You don't need to hold any
inventory, you don't need to accept payments, and you don't need to build
super sales pages, in fact almost all of the work has been done for you. As
an affiliate marketer, all you need to do is bring customers to your chosen
affiliate program. That said, before you rush in and become an affiliate
marketer, here are some do's and don'ts to save you wasting time, effort and
money.

Firstly, listen up becuase this is important, and is probably the number one
reason most people give up on affiliate marketing. A common mistake people
make with their website for affiliate marketing is using webpage to promote
loads of stuff at once, the worst examples are the "banner Farms" where
someone uses one page and adds banners and links to all their affiliate
programs with no content. It won't bring visitors, and any who do arrive
will disappear almost immediately.

To put it another way, as simple as it is to get started, don't join loads
of companies at once and start promoting everything.
All you will do is waste time trying to promote all of them at once, and not
do a good job of promoting any of them. The end result is invariably no
sales at all. Pick one or two products, preferably ones which you have used,
read or know something about, and start with those. Once you have a
succesful campaign you can add others, but one at a time.

Here's some advice for picking an affiliate program to market, find
something you're interested in and research a product in that niche you can
sell as an affiliate. It will be much easier for you to get excited, and
show enthusiasm for a product if you have an interest in it to start with.
Sure it's possible to promote anything, but in starting off, it's easier for
you to write about a subject you have a passion for.

Here's why you need a passion for your product to sell it well, you can use
a website of your own to send potential buyers to, and presell them with a
review of the product, not a sales page, a review. While your potential
customer is there, capture some details, an email address and name at least,
into an autoresponder series. By getting these details, and building a list
of customers interested in this product, you have the possibility of sending
them emails containing your affiliate link so they see the product more than
once. It doesn't have to be difficult or costly to setup either, there are
plenty of free autoresponders you can use (google for free autoresponder)
and this is where your passion for your niche will help again, as you can
write a short course of emails to preload into the autoresponder, so you can
set it up and forget it.

But the real benefit of capturing the details of your visitors, and sending
them emails is that you get the opportunity to sell to them again and again.
If you find other products in the future which relate to the original one
you were promoting, you can send one or two emails to your list, knowing
they are interested in this second, third or whatever product and are more
likely to buy. We're not talking about badgering the life out of your
subscribers, as they will then unsubscribe, but helping them find products
which may be of help, or value to them in their lives.

Affiliate marketing isn't rocket science, but learning a few basics before
you jump in can make a big difference. Hopefully we have given you a basis
to work from, so you can get started in affiliate marketing for yourself,
and avoid some of the mistakes which could easily put you off.

About The Author: Douglas Titchmarsh writes the weekly newsletter The
CashInOnline Chronicle available from
http://www.cashinonline.info/subscribe.htm and recently asked Affiliate
Project X: Just Another Waste Of Virtual Paper in his review at
http://www.cashinonline.info/APX.html

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