So what actually works these days?

I was chatting to a friend the other day and we got talking about Internet
marketing. During our conversation, he asked me what the latest 'thing'
online was and what actually works these days?

When I asked him to clarify exactly what he meant by 'works', he said, 'Oh
you know, what's the best way of getting traffic and making sales?'

When I took a step back and thought about it, there is no 'latest thing'.
The things which work tend to be exactly the same things as worked a year,
two years, even five years ago.....

Let's take getting traffic as an example. Broadly speaking you can spilt
traffic into two main camps: free traffic and paid for traffic. Free
traffic can come from a variety of different sources such as organic search
results, affiliates, virally via eBook links and so on. Paid for traffic
can also come from a variety of sources including pay per click advertising
and general banner advertising.

Five years ago (actually probably longer than that), a large percentage of
my traffic came from organic search results from the main search engines
such as Google.
Nothing has changed today - Google and the other engines still send me tens
of thousands of visitors every single month. So clearly this still works
:-)

I was a couple of years into my Internet marketing career before I really
discovered the true power of affiliates but again, going back five years, my
(much smaller) team of affiliates were sending me a reasonable number of
paying customers each month. These days I rely far more on affiliate
traffic and I would say it is probably my favourite type of traffic. Not
only is it great when someone sends you a new customer but it also makes me
genuinely happy to send my affiliates their commissions every month. I am
all for earning money with the minimum of effort and if I can help someone
earn a few hundred dollars a month for doing nothing more than having a link
to one of my sites on one of their sites then I am all for it!

I wrote my first eBook over five years ago and I still sell the same title
today (albeit a more updated version). In addition, countless people have
purchased resale rights to this product which means I have a small army of
resellers distributing the eBook on my behalf. The eBook contains links
back to some of my websites and every single day these sites receive traffic
as a result of these links (as they have done for the past five years). Of
course, I haven't written just one eBook since I have been marketing online,
I have written several and each one of them is a little traffic generator.

Another example of 'old fashioned' marketing is writing newsletters and
articles such as this one. Again, something I have been doing for years and
something which is still very effective at driving traffic to sites today.

Email marketing is another example. Fair enough, getting emails delivered
has become far more difficult in recent years because of spam/junk mail
filters etc but it is still a very effective way of reaching customers and
staying in touch.

It's the same story with paid traffic although the main downside with this
is that the costs have risen sharply in the last couple of years. However,
with the right product and sales page, it can still be worth buying traffic
and I know many marketers who do exactly that week in and week out.

So once you have a visitor at your website, what's the latest technique to
persuade them to get their credit card out? Again, in many cases, exactly
the same as would things as would have persuaded them five years ago.....

An informative and well written sales page which outlines the benefits of
the given product to the buyer. A choice of payment options. Fast shipping
if it is a physical product and clear instructions if it is a download. In
short, a site which makes it quick and easy for a potential customer to make
a buying decision and gain access to their purchase.

To support this view, I have sales pages which I wrote years ago and which I
have only slightly tweaked since originally uploading them and they still
convert at very satisfactory levels today.

The bottom line therefore is that even though things do change very quickly
online, the basic rules of marketing often stay the same. When I launch a
new product or website, I tend to stick to the same procedure as I have done
for years. Why? Because it works. Sure there will always be little twists
and new techniques which help to improve results but these are normally
things to be tried AFTER you have adhered to the basics in order to squeeze
a couple of extra sales out of your visitors.

Stick to the basics and you won't go far wrong :-)

----------------------------------------------------
Richard Grady has been helping people earn online since 1998. To view
Richard's latest website, SimplyWholesale, visit
http://www.simplywholesale.co.uk To subscribe to his bi-weekly newsletter,
please visit:
http://www.thetraderonline.com/newsletter.html