What Is A Squeeze Page?

A "squeeze page" is a page on a website that compels people to enter their
name and email address in order to get to another page where they will find
information that could be helpful to them. Often the squeeze page will lead
to a product or service for sale, but sometimes there will be free
information as well.
The main purpose of the squeeze page is to "capture" the email addresses of
the visitors so that the person who owns the page can send emails to them,
typically in hopes of selling them something. Squeeze pages are extremely
useful because, even if the owner doesn't make a sale right away, he or she
can market or "backsell" to the subscriber down the road. In fact, squeeze
pages are so powerful that internet millionaires are saying that if they
lost everything, they would start over with a squeeze page, in order to
build a list and go from there. Some people like squeeze pages because they
do not even have to own a website, just a domain with the squeeze pages, and
visitors can be sent from there directly to the affiliate product or service
the marketer is promoting.

In order to capture email addresses, the squeeze page needs to have a form
built into it that can be purchased via either a one-time fee or a monthly
fee from one of the many newsletter/autoresponder companies. This form can
be modified in order to ask for the subscriber's name, email address and
other information, although usually the squeeze page will only ask for the
first name and "primary" email address.

Typically, there is an autoresponder attached to a squeeze page, which means
that when a person enters in his or her email address, he or she will
automatically receive an email from the subscription site/squeeze-page
owner. Generally, the first email will be a confirmation message, followed
by a series of emails providing information, such as a multi-day course, as
well as sales pitches for products and services.

Parts of a Squeeze Page

The length of a squeeze page is one of its parts that can be split-tested in
order to determine its conversion rate. The basic components of a squeeze
page are:

-- Header graphic - some say yes, some say no, but testing is important
-- Headline - make this eye-catching, and test!
-- Audio/video - use this to tell people who you are and why you are an
authority
-- Offer - keep it short but packing a punch; use bullet-point lists
-- Form/box with "call to action" language - telling the visitor what to do
next
-- Privacy statement - you must tell the visitors that their email addresses
are safe with you

The hottest thing in squeeze pages today is video. Audio was discovered to
be very effective in upping the conversion rates, but video has been found
to be even more powerful. Essentially, your squeeze-page video is a
"mini-informercial" at a fraction of the cost.

About The Author: Jamie Clarkson has been online since 1995.
For more information about Squeeze Pages, you can go to
http://supermarketingaffiliates.com/squeezepage.html