Gary Albert: An Account of a Renowned Copywriter

In the line of copywriting industry, only a few can be considered
to have effective hands. Not all can write as compelling as those
who have mastered the art because of natural talent and through
experience.

People who have unparalleled skills in web copywriting may be
referred to as the main pillars of Internet businesses. With
their ability to manipulate words, they can direct people, alter
traditions, and influence in the transformation of the society.

Internet copywriters are one of the highest-paid professionals in
the land. It's because they play a very essential role in the
promotion of Web industry.

Being utterly distinct from offline copywriting, web copywriting
has molded its own customs. It evolves in a different language
and tone. For this reason, only few individuals successfully make
their names in the field of web copywriting.

One of these people is Gary Halbert. He is an expert marketer and
a remarkable copywriter. Being a genius in his field, he has made
hundreds of unbeaten sales letters. Also, he is a respected
figure in direct marketing. He gets paid with a large amount of
dollars just to speak in seminars, conferences and other public
appearances.

It was in the 1980's when he started with the "Gary Halbert
Letter", in which he asked from his readers for a little charge.
But still, his readers did not mind it; they were still willing
to pay a little amount so they can read his works. Halbert
discusses various topics which he uniquely links to his
business.

Gary Halbert has a unique writing style. His discussions cover a
variety of useful facts. For that, his audience has a lot to
learn from him. However, Halbert is noted for some of his old
fashioned preferences. An example is his belief that his
customers should reach him over the phone when placing an order.
He does not recommend over-the-internet purchases. He could have
been rational if the Internet is still something new to the
public. But in our society, the Internet is already very
prevalent because of the convenience that entails with it. Even
surveys reveal that more people prefer online buying over other
methods available.

There are sources, however, that point Gary as "borderline
illegal". It was said that Gary abused his overpowering skills in
writing to take advantage of his readers. In the 1980's, sources
report that Gary began selling info products which he failed to
literally deliver to his customers. He never brought the products
out but he kept the cash.

When the police came to arrest him at his house, where his
operations are mainly based, Gary reasoned out that the orders
were all stolen and that he cannot give away refunds.

When he was set off from jail, he was asked by Jay Abraham to
speak for him. Abraham knew that Gary couldn't refuse because he
needed the cash. With their set-up, Abraham gained a solid
reputation.

Gary did not regain his former status of being greatly admired;
but some people claim that it was because Gary himself did not
want to.

The story of this renowned copyrighter did not end there. He is
distributing free copies of his most compelling newsletters with
no charge. There is no need to register to anything - all is
absolutely free. You can log on to his website and check them all
out.

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Steven Gerber is a professional copywriter and
marketing consultant with more than 8 years of
expertise. He is a protégé student of Dan Lok –
The World's #1 Website Conversion Expert, and
in Steven’s totally biased opinion simply THE
BEST. You’ll find the latest internet marketing
techniques and tricks at:
http://www.websiteconversionexpert.com