List-Building; List Training

I would rather promote a squeeze page than a sales page any day. A lot of
other big list owners get all wimpy, and say, "I don't want to promote to a
squeeze page and give everybody my list." Basically that's what you call
whussy thinking.

What they're saying is, "There are not enough subscribers out there for me
to make money, so I don't want to give mine away by promoting you."

Then why the heck are you doing affiliate marketing anyway if you're not
going to properly promote other people?

I would rather someone have a 400-part email autoresponder follow-up
sequence in place so that as soon as I drive traffic to a squeeze page they
sign-up and are hammered until they either buy or leave that list. I would
rather have that any day of the week because your long-term responsiveness
will increase because of the follow-up.

Do I follow up with people when they opt in to my sequences?
Yes, like crazy! There are ten or 12 emails in that series that people get
when they opt in.

There are other reasons to do it this way. For example, you can train your
list to opt in to other people's lists, and therefore, the better results
you're going to get long-term. If you can get your list to opt into squeeze
pages on a regular basis, then every time you have a teleseminar and
everything else, you're going to get higher conversion ratios on squeeze
pages from people in your list.

Your list will be trained to convert. I believe that is one of the reasons
that I do so well-I do that relentlessly.

Whenever I'm giving business advice to people I say, "You're going to have a
product and you're going to sell through affiliates and affiliates are going
to drive traffic-you're dumb not to have a squeeze page."

You're dead stupid if you don't have a squeeze page in front of that, in my
opinion. Maybe at some point that will change for some reason, but right now
I live and breathe it.

When you're congruent that way and when you'll promote someone else's
squeeze page, when it comes time for you to have a product, then you can
just go to those same people who you promoted their squeeze page for and
say, "I'd like you to promote my product and here's why: You should
definitely go ahead and drive traffic to the squeeze page because I'll do
great follow-up just like you did."

If you do this, you'll end up working with people who are good at list
building instead of people who are just out to make a buck or sell some
product. List building is building a long-term relationship with people. No
matter which way you cut it, that is the deal.

About The Author: Tellman Knudson, master list builder and CEO of
OvercomeEverything, Inc. relays some of his most effective methods of
building a list in his new online course http://MyFirstList.com (
http://myfirstlist.com ).